Matcha Shortage 2025: Why Prices Are Soaring and What’s Next

Global Demand Meets Limited Supply

In 2025, matcha lovers and businesses worldwide are facing unprecedented price increases. The surge in global demand—fueled by rising health-conscious consumers, booming bubble tea chains, and matcha-based desserts—has collided with limited supply from Japan, the traditional heartland of premium matcha production.

Climate and Harvest Challenges

Unfavorable weather conditions and reduced yields in key tea-growing regions have added pressure to supply chains. With farmers struggling to keep up, even established foodservice operators are experiencing shortages, creating uncertainty in menus and pricing strategies.

Impact on Cafés, Restaurants, and Distributors

For cafés and tea houses, the matcha shortage means higher costs and inconsistent sourcing. Many bubble tea suppliers are forced to adjust their recipes or find alternative matcha blends, risking quality and customer trust. Distributors and international buyers are also rethinking their procurement strategies to ensure stability in 2025 and beyond.

A Reliable Alternative: Pure Matcha Powder

While authentic Japanese matcha remains scarce and costly, businesses still need consistency, quality, and competitive pricing. That’s why our newly launched Pure Matcha Powder offers an ideal solution:

• 100% finely stone-ground tea leaves for authentic taste and vibrant color

• Rich in antioxidants, L-theanine, and natural caffeine for both wellness and energy

• Versatile applications: bubble tea, lattes, smoothies, pastries, and ceremonial tea preparations

• Commercial-ready packaging: 500g bags, stable shelf life, easy storage

This premium-grade ingredient ensures your menu stays innovative and profitable—even during global shortages.

What’s Next for the Matcha Market?

Experts predict that supply chain diversification and innovation in sourcing will shape the future of matcha. Businesses that adapt early, secure stable partnerships, and embrace alternative premium options will be better positioned to serve growing consumer demand.

Looking for a stable supply of authentic matcha to safeguard your business against rising costs?
Contact us today to learn more about our Pure Matcha Powder and explore wholesale options tailored for cafés, tea houses, and global distributors.